Canadian Small Business Women

Connection, Synergy, Community

  • Home
  • Work With Dwania
  • About Us
  • Partners
  • Events
    • Amplify Your Biz Brunch
  • Resources
    • Accelerator Program
    • Market Research
    • Community Hubs & Co-working Spaces
    • Tech Resources
    • Human Resources
    • Financial Resources
    • Courses
    • Innovation
      • Clean Technology
      • Green Technology
      • Medical Technology
  • Blog
  • Shop

Mar 01 2016

IWAA 2016 Award Recipients: Canadian Small Business Women of the Month of February 2016

iwaa-international-womens-achievers-awards-site-logo1

 

Marcia Brown  (Changing Lives Award)

Marcia Brown founded Trust 15 Youth Community Support Organization in 2011.  She started her career with the Toronto District School Board as an Educational Assistant in 2005.  She has been working diligently to educated mentor and inspire the young men and women in her community ever since.

Marcia recognized that there was a significant need in her community for a place where youth could come and feel safe and accepted, and receive much needed support.  So she decided to walk from door-to door-in the neighborhood asking parents if they would allow their children to participate in this enriching after-school program.

Earning the trust from the community and the 15 girls that showed up on the first day the program started, led to the name, TRUST 15.  Then came 3 programs that changed the community of Etobicoke.  The programs are Ladies on the Rise, Men of Distinction and Girls on the Rise.

Marcia Brown has acted as the active link between education, community and family.  She has engaged parents and community members in the success of our youth and encouraged the engagement of our youth in their own success, through education and mentorship.  The young ladies and young men have showered Marcia with praises and appreciations for her care, compassion and support.  She has provided them with better access to jobs, resources for university, and access to achieving career and life goals.

Joy Foster:    (Art & Culture Award)

 Joy Foster, an accomplished Motivational Speaker, Singer, Professional Recording Artist and Television Talk Show Host “Future Prospects” she will help unlock the invisible door that so often stands between people and their ultimate personal and professional goals. Whether its leadership, communication, change management, or stress Joy’s training is fast-paced, information-packed, interactive and guaranteed to deliver skills, techniques that can be used right away. She has a natural approach with her audience on the issues of self-esteem and motivation in the competitive marketplace. 

Close to her heart Joy has taken up a mission to empower our future generation today’s youth towards greatness. To leave the pain they may endure and pursue, discover the diamond they are born to be! Her presentations have embraced and delivered messages that leave student body and teachers wanting more! Joy pulls no punches and allows no excuses to be expected only solutions. Students are allowed to talk openly feeling their opinions are heard and not judged but listened too with an empathic ear. Sharing her own real life stories students are touched, empowered and inspired towards their inner greatness.

Joy shows great compassion with students and also holds a very safe, supportive, respectful and inclusive space for the training and learning to take place. She is able to perform with students and not lose them in the process. She also has a unique presentation delivered to parents titled “Parents Curtain Call Please!” Joy grew up in a home where her parents had not known how to communicate to their children that contributed to a concrete wall for all her siblings including herself. Joy endured pain, loneliness and confusion throughout her childhood. Constant arguments and a dysfunctional home life she decided enough is enough and found the strength to overcome her adversities. She knows the importance of love that parents today MUST employ to their children everyday. Communication is vital to the improvement of our youth today. They need their parents not media but parents whom love them unconditionally. “Parents Curtain Call Please” is an eye opener for all parents to attend and learn the true meaning of parenthood.

Yvette Thakurdial: (Women In Business Award)

Yvette Thakurdial was born in Kingston, Jamaica. She migrated to Canada in 1987. Yvette is a graduate of Centennial College, where she receives a diploma in Automotive Technology in 1994. Yvette launched her career in Automotive Sales and Customer Service, she is currently the Co-owner of Meineke Car Care Center, an Automotive Franchise here in North York.  Yvette has over 20 years experienced Sales and Customer Service industry.

Yvette believes it is the responsibility of business owners to give back locally and internationally as much as possible to those in need.  She currently lives in Maple with her husband, 3 daughters, 2 grandchildren and 3 cats.

Grace Nakajje: (Humanitarian Ambassador Award)

Grace Nakajje is a Ugandan Health Advocate. Nakajje founded Grace Works Initiative, a not-for-profit organization promoting healthcare for less-privileged women and children in Uganda. Nakajje Authors a book “Voice in the Jungle” that brings to light the depth of Africa’s cultural crisis of Female Genital Mutilation, child marriages, and girl education.

Nakajje Nakajje is an alumni of the International Leadership Institute. Currently, she is pursuing a degree of Master of Science Public Health at the International Health Science University, Uganda. She holds a Bachelor’s Degree of Journalism, an experience that paved her way for recognition at UMAC Annual meeting in USA as the best female UMC Communicator from Africa. Nakajje wants to see a free world where women will have right to healthy life with dignity.

Salina Khan: (Positive Impact Award)

Salina Khan is an ambitious recent graduate student from the University of Toronto with an honors degree in Health Sciences.

She has devoted her time, energy and education in hopes to improve Clinical Research studies within the realms of Cancer. Having worked as a Clinical Researcher in Thoracic Surgery within Oncology at UHN, she hopes to work toward bettering our understanding of different causes, developing strategies for prevention, diagnoses, treatment plans and cures for Cancer. Presently, she is working on her publication on various techniques that can be used to better identify cancer antigens suitable for testing in vaccines.

Her hard work and dedication have been appreciated by The University of Toronto, JYI, The Peel District School board, Toronto General Hospital, Princess Margaret Hospital and the Premier of Ontario.

Alongside her research, she spends her free time volunteering with Let’s Talk Science – a national charitable organization who aim to engage children in science, technology, engineering and mathematics. She is also a member of Canadian Helping Arms –a non-profit organization currently working on the Syrian Refugee Crisis. Furthermore, she is apart of SMILE- another non-profit organization whose mandate is to develop awareness of the limitations faced by children with disabilities and critical illnesses.

 Sophia Findlay: (Media Award)

Sophia Findlay is a Toronto-based journalist and advertising executive. She is currently employed to The Gleaner Company and G98.7 FM Radio.

Sophia has written for print and online publications, which includes The Jamaica Observer Newspaper and its magazine, All Woman; The Toronto Star Newspaper and its glossy magazine, Sway, as well as, Huffington Post and The Globe and Mail.

She also specializes in content branding, marketing and promotions. But before all of her prestigious appointments and job roles, she describes her journey as “cut my high teeth” at Contrast Newspaper, Canada first Black newspaper, where she did her internship.

Sophia studied the Arts at The University of Toronto at the beginning of her post-secondary education but later changed to Ryerson University when a placement became available in their journalism programme. During those years, she maintained a regular part-time position at the main branch of The Royal Bank of Canada, downtown Toronto.

As a businesswoman in the country of her birth, Jamaica, which she had returned to in 2003,  after living in Canada for over 17 years, she owned and operated a franchise as an authorized dealer of one of the island’s largest telecommunications firm, LIME (Landline, Internet, Mobile and Entertainment), formerly Cable & wireless Ltd.

Nina Hallie Dixon: (Youth Leadership Award)

Nina Hallie Ruth Dixon is the Founder, Producer and Host of In the Loop.

She made her mark as a producer when creating the online interactive program in 2010 which transitioned to television shortly after. Dixon has been a successful correspondent with Rogers TV since 2011. Her area of special interest is helping youths and other members of society become their best selves personally and professionally by bridging the gap between community’s members regardless of their age, race, gender or economic strata. Known for her devotion to volunteerism and hard work Nina has established herself as a woman who cares about her community and she brings that unique talent to In the Loop, as it continues to break borders and blaze paths through communities and within the entertainment industry.

At a young age she surrounded herself with mentors and leaders in her community which opened the doors to much of her success in print and the world of entertainment media. Since then she has graced the sets of movies such as 16 Blocks starring, Bruce Willis, Four Brothers starring Mark Walberg, Tyrese Gibson and Andre Benjamin and Ice Princess starring Kim Cattrall. She has conducted exclusive interviews with (but are not limited to): Toronto Maple Leafs’ Alumni, Johnny Bower, Bill Derlago, Dave McLIwain; Canadian Olympic Gold Medalist, Brianne Jenner, CNN Strategist, Roland Martin, CBC News Anchor, Ann Marie Mediwake, fashion designer, David Dixon, Lead Reporter of ET Canada Rick Campanelli, renowned singer, Percy Sledge, member of Parliament, Senator Don Meredith, artist Beress Hammond and many more.

Nina can be found volunteering with various charities and speaking at events geared to youth who she encourages to participate in charitable work and contribute to their communities. She is an active member of the Rotary Club of Brampton Flower City Centennial; an international group compiled of over 1.2 million leaders who work together create change and positively impact communities around the world.

ALMAS JIWANI: (Lifetime Achiever 2016)

A global voice for gender equality and women’s economic empowerment “People often ask me why we choose to focus specifically on women. My answer is simple – we focus on women and girls because evidence accrued over decades of international development work has proven that the status and role of women is the best clue to a nation’s growth potential, and is a key factor in determining a society’s standard of living.” UNWNCC President Almas Jiwani, HSBC Canada, November 2012 Almas Jiwani, President of UN Women Canada National Committee and CEO of Frontier Canada Inc, is a fiercely vocal champion for gender equality. She is internationally renowned for her efforts to encourage women’s social, economic, and political empowerment. She spearheads initiatives where corporate growth intersects with humanitarian development.

A model of perseverance and determination, Ms. Jiwani’s efforts to strengthen women’s economic capacity as entrepreneurs and producers have earned her accolades. She plays a crucial role in building networks among charitable institutions and socially responsible businesses. Ms. Jiwani is a powerful and influential speaker and she continues to travel across the globe to deliver keynote addresses, speeches, and presentations on improving the status of women. She addressed over 400 parliamentarians from 42 countries on the benefits of economically empowering women and the roles and responsibilities of parliamentarians at the International Assembly in the Dominican Republic and Quebec City. More recently, she addressed the Pan Africa Media Conference, Asia-Pacific Economic Cooperation, World Bank, Women in Leadership Forum in Abu Dhabi, African Development Bank conference, and the World Forum alongside Nobel Peace Laureate Archbishop Desmond Tutu and holistic health/New Age guru Deepak Chopra.

She is CEO of Frontier Canada, a communications and marketing company based in Toronto, Ontario. In 2013, Ms. Jiwani was appointed as a member of Magna Carta Canada honorary committee alongside with former Country Prime Ministers and high level political dignitaries. She was also appointed as good will Ambassador of the World NGO. 2 In 2012, Ms. Jiwani made history as a state visitor in Pakistan when she addressed one million women on gender inequality. In June 2012, she was appointed as a Global Ambassador of Peace by the Universal Peace Federation. She is a member of the Global Advisory Board of Women in Leadership – NASEBA Corporation in the Middle East and Dean, Faculty of Law at Istanbul University in Turkey, Pamoja Kenya Mentorship Alliance, Enerdynamic and Global Warming Prevention Technologies. Ms. Jiwani has gained international recognition and commendations from governments and the media: •

 Tylaine Duggan: (Diversity Award)

Tylaine is a driven and passionate entrepreneur with an ambition to conceptualize, operate start-ups, and has created winning solutions and profitable organizations under her unique management.

As an only child raised in Europe by Corporate Executives, she wrote her first business plan by age 8, formed her first company at age 11 in a foreign country, and has not stopped since – now into her ‘50’s.

In 1995 as CEO she sold the Canadian Profit Magazine “Top 100 Profitable company ISDN” (a 24/7 newswire sending Press Releases for Publicly Listed Traded Companies to the Stock Exchanges, Governing Authorities, Financial Brokerage Firms and Media).  It later merged with BCE Emergis (Bell Canada), and she is noted in the “Canadian Who’s Who” for her telephony and IT expertise.  Ms. Duggan continues to operate 4 companies in myriad genres including natural body care products, an import export construction company, plus concurrently for the last decade YOUTH DAY Global – a free family festival celebrating the positive achievements of young aspiring artists to enable them a place of expression and find their passion to build self-esteem towards a bright future.  The Volunteer driven event now attracts over 32,000 people in one day each summer in Toronto.  Her 4th is poised for market.

Having lived and travelled from Europe to Dubai to North America, her 6 languages have served her well in International negotiations and diplomacy to meet the goals and objectives of her entities to improve social, solutions driven companies – while driving their financial operations without outside investment.

Tylaine has also been recognized as the recipient of the International Women’s Achievements Awards for Arts & Culture; is a regular invited Speaker at the United Nations; is known for her relentless and dedicated Community work; her International efforts; and has received numerous Proclamations for her creation of an “Event of Municipal Significance for the City of Toronto” for the unique YOUTH DAY platform festivals designed for our young people.

Stella Ebere Opara: (Woman of Distinction Award)

My name is Stella Ebere Opara from Imo State Nigeria. Born 8th January 1981, I am married and blessed with two beautiful girls. I am a graduate of Federal Polytechnic Oko from the department of Business Administration and Management. I have worked with the following organizations; NAL Bank Plc (now Sterling Bank Plc) 2004 – 2005 Industrial Training Staff Michael Imodu National Institute for Labour Studies 2007 – 2008 National Youth Service Corps Staff Standard Alliance Life Assurance Company Ltd 2009 – 2011 Financial Planner I currently work with these following organizations in various capacities; Managing Director Moniseed International Limited Stellamaris Cooperative Thrift and Credit Society Ltd registered in 2012 Founder and President Federation of Agricultural Commodity Associations of Nigeria (FACAN). Coordinator Imo State Chapter since 2013 till date Women in Agriculture & Entrepreneurship Cooperative Thrift & Credit Union, as the Founder and President since 2014 till date. Association of Non-Bank Microfinance Institution of Nigeria (ANMFIN) Vice Chairman Imo State Chapter National Banana/Plantain Growers, Processors and Marketers Association of Nigeria (NABPAN). National Treasurer Nigeria Cassava Growers Association (NCGA) State PRO & Organizing Secretary

Through my participation in these organizations and working hand in hand with the State and Federal Ministry of Agriculture and Rural Development, Ministry of Industry, Trade & Investment and members at the grassroots, I have gotten the opportunity to promote the interest of women in Agriculture and farmers in general who live in remote areas and have no access to agricultural assisted programs by the Nigerian Government. I look forward to recording more progress in all my endeavors.

Dwania Peele: (Entrepreneurship Award)

Dwania Peele is the founder and Executive Director of Canadian Small Business Women, a website and blog that aims to provide aspiring small business women of Canada a place to find all the resources required to start a business. It also provides marketing tools for current business owners who wish to take their businesses to the next level.

Kemi Amusan: (IWAA Volunteer Award)

 Kemi Amusan lives in Toronto, Canada. She is the Executive Director of Global Women Ambassadors. The Organization celebrates women leaders, empowers women through life skills training, mentoring, family mediation, referrals and counseling. She is a voracious advocate for eradication of violence against women. Madam Global as she is fondly called volunteers a huge percentage of her time supporting women based organizations, planting unifying community-based groups and also promoting stability in homes, with the ultimate aim of having stability in our communities.

Andrea Tabnor: (IWAA Role Model Award)

Andrea Tabnor was born at Kingston Jamaica in1970. She migrated to Canada at age seven to be reunited with her mother and father.  Tabnor and her family moved to the Jane and Finch (J-F) area in 1978 where her mother known as “Mama Ivy“ resides to this day. Tabnor grew up in the J-F and attended Yorkwoods Public School, Oakdale Junior High, and Westview Centennial Secondary School.  Tabnor became a mother at age fifteen and a grandmother at age twenty-nine. English was Tabnor greatest strength but attendance was her weakness so she decided to drop out of school in grade nine and took her educational skills to the streets.  While out of school with no job and financially unstable she made a decision out of desperation and no sense of direction to live a life of crime to gain financial stability. She became a notorious shoplifter, sold drugs (cocaine), walked with gang members, (Bloods and Crips), exposed to guns,  and lived a lavish lifestyle in dancehall with a girl crew called Lushus Crew.

In August 2010 she sat down in a backyard in the Firgrove community and she said to some community members that she was tired of the gun violence, funerals, and separation within her community. She said we need to stop keeping BBQ’s that separate us and instead try to do something in the name of “Unity”. With just a thought she brought her idea to the J-F Community Ministry and executed it on August 28, 2010. She had the Fire Department bring out their Fire Truck to talk about safety and for the children to explore, an experience they never had. The police were not involved because she never understood the concept that police also engage in community events. She thought they were only there to arrest criminals and with her background she had much fear in going to the police. Toronto Community Housing never gave me permission to access space so a community member named Kerri without hesitation gave me access to space which was her home.  She sent a promotional flyer into the community that had a poem on it called GUNS. Tabnor is a Spoken Word artist and the poems that she writes can relate to people that have walked in her shoes. Through her poems she delivers a message to a community that doesn’t engage but can relate to her.

The first J-F Unity event was so successful she was asked if she would be interested in doing it again. Tabnor is now the founder of the J-F Unity BBQ and J-F Unity Soccer Tournament and President of the Jane and Finch Unity Organization, a non-profit organization that has been created to decrease gun violence between the Bloods and the Crips, engage community relationships with the police, and to bring an impact around cultural diversity within the community. Her partner Ironman owner of Ghetto Entourage Sound is the one that takes care of entertainment and stage management. His motivation and dedication has brought J-F Unity to an impact level. Since then the J-F Unity org has been sponsored by business, organization, politicians, and community members. J-F Unity BBQ now has the yellow cruiser, mounted police unit, police on bicycles and the community engages with them at this event to promote decreasing of gun violence through unity.  J-F Unity org has collaborated in events such as Kiddie’s Caribana Flags and Colours Parade, which Tabnor was the organizer of the Jamaican float that was featured on Cp24. Also Bright the Night BBQ with Enbridge Gas, Oakdale Toy Drive with City Councilor Anthony Perruzza, Harriet Tubman Track-Field, and J-F Culture Village Unity Festival that was organized to welcome the Pan Am /Parapan Am Games 2015 coming to J-F by the Culture committee which Tabnor was part of. She was also a member of the Host Committee, Economic Working Group, and the Torch Relay representing the Pan Am Games.  She has performed her spoken words at Youth Day in July 2012 at Dundas Square, Mayfair event at Yorkwoods Library, Churches, and at her J-F Unity BBQ.

Jessica Ama Oppong: (Academic Award)

Jessica Ama Oppong . My hobbies consists of soccer, basketball and also like playing the alto saxophone. My favorite subject is math and I love debates. I plan to be a lawyer when I grow up. I do have a great role model which is my mom.”

Janet S. Fearon: (Academia Award)

Samantha Fearon has been making a significant contribution to Jamaica’s education system for fifteen years.  She loves working with children and believes there are myriad lessons to be learnt from them, including forgiveness. She took charge of the Kiwanis Club of Hopewell sponsored K-Kids Club in 2008. Their first major project was the beautification of the wall at the entrance of the school. The students and Miss Fearon decorated the wall by painting letters, shapes and words. Since then they have done many other projects such as: visit to Blossom Gardens Children’s Home, painting of the school bathroom; as labour day project, they have cleaned up beaches as Saturday projects, visiting  basic schools in their local community and offering assistance to the teachers. They have helped the Sandy Bay Methodist Church in their labour Day Projects to paint walls and create a garden. Under Miss Fearon’s dedicated leadership the K-Kids have done a Christmas Concert to raise money for the club. They have also done a lemonade sale to raise money for the Kiwanis International Eliminate Project.

Miss Fearon received an award from the Principal of Sandy Bay Primary School for outstanding contribution to K-Kkids, award from The Kiwanis Club of Hopewell in recognition of outstanding service, a certificate of appreciation on the occasion of Kiwanis International’s 100th Anniversary and award for Outstanding Leadership of the grade 2 classes at Sandy Bay Primary School.

Miss Fearon’s most recent act of selflessness and significant contribution to academia is her stewardship in guiding twenty-five students in the Kiwanis Sponsored Bring Up Grades (BUG) Program that encourages students to improve their grades from one grading period to the next. All twenty five students improved their grades and will be awarded with their BUG Certificates at the start of the new school year.

Naomi Ackerman: (Community Leadership Awards)

Naomi  Ackerman  the founder and executive director of The Advot (ripples )Project was born in the United States and then immigrated to Israel in her childhood.

Served 2 years in the Israeli Defense Forces and then received a BA in Education and Theatre from Hebrew University as well as a special-ed teaching credential from the David Yellin Teachers Seminar. Naomi is an experienced actress, who has trained extensively in varied settings and methods.  Her credits include theater, musicals, films, television as well as being an accomplished street performer stilt walker and professional clown.

Founding member of “View Points” an Arab Jewish dialogue theater produced by the “Shimon Peres Center for Peace.” Naomi was the creator of the Jerusalem municipality children’s clown school. Writing and initiating programs that used performance art to engage the entire community .She was part of the first groups of clowns in Israel to engage in medical clowning.

She wrote directed and performs the acclaimed one woman show “Flowers Aren’t Enough” that deals with the issue of domestic violence and has been featured over 1900 times globally. Including the United Nations for the Commission for the Status of woman. (CSW). Flowers has been translated to 4 different languages.

Naomi works internationally consulting, training, speaking and creating curriculums that use drama techniques to deal with social, gender and educational issues, as well as exploring identity and promoting tolerance and dialogue between diverse participants.

In 2011 she founded The Advot (ripples ) Project that uses theatre for transformation .

Naomi is the creator of  the “Relationships 101”; “Out and UP” ;  “listen to me when I speak” curriculums. The Advot project works with incarcerated girls in the Los Angeles County probation incarceration facilities.  Naomi  is a social activist who produces events and gatherings that teach engage and call to action communities and individuals to take a stand, and find their voice to fight injustice.  But most important of all she is the mother of three beautiful girls Zohar, Ella and Hadar .

Recipient of the KCET –Link Local Hero 2014 Award, Naomi and the Advot project were featured in the Bobbie Brown giving back glam Superwoman episode 8 – 2014

Manesha Annie Persaud: (Entertainment Award)

14 years old Manesha Persaud, also known as Annie by family and friends have been singing since she was 7 years old. She has received a lot of support from her family and friends, especially from her older sister. She is a talented young woman, who is ambitious and inspiring to others. She is a caring individual and she also loves animals. Over the years, Annie has accomplished many things such as winning competitions, performing at many different events, as well as meeting many major artists such as, Lady Luscious, Vanessa Bling, Luciano, Gyptian, and many others.

Annually, since 2010, she enters a competition at the Canadian Music League of Music. She has also performed at fund raisers since she started singing. Another achievement was entering JAAMM Idol in 2013 to 2015, which was founded by Jannett Scott who is also the President of JAAMM Idol. Annie Persaud was the runner up of JAAMM Idol for 2 years in a row (2013 & 2014) and with a lot of determination and persistence; she finally won JAAMM Idol in 2015. She also won a trip to Jamaica to perform at Mini Miss Portland on July 26, 2015, which was sponsored by the President of Mini Miss Portland, Sonia Patterson. While in Jamaica, she recorded cover songs, appeared twice in the Jamaica Star newspaper, and was interviewed on CVM Television, as well as on Sun City Radio, which was an amazing experience for her. After her trip to Jamaica, she went to Ottawa to perform at Jam Day, where she met many more artists.

In 2014, Annie had the opportunity to perform at the International Women Achievers Awards on March 8th.  Recently, Annie Persaud was invited to perform for the President of Guyana, His Excellency David Arthur Granger, on September 12, 2015. She also had a chance to perform at a Relief Concert for Dominica on the 25th of September 2015. Another opportunity that Annie received was to perform at Oakdale Park Middle School’s 50th anniversary, which was on October 3, 2015. Annie was also invited to perform at the Annual Banquet & Scholarship Awards on November 7, 2015. So far, the experience has been wonderful, and she looks forward to what the future has in store and following her dreams and passion. She would like to thank everyone for all of their love and support, as well as those who have given her the opportunity to perform.

Learn more about these empowering ladies, meet them at this year’s IWAA 2016 Award show being held on March 6th.  For more information, visit their website at www.iwaawards.com

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: Academia Award, Academic Award, Almas Jiwani, Andre Benjamin, Andrea Tabnor, Automotive Technology, awards, Bruce Willis, Canadian Music League of Music, Centennial College, Changing Lives Award, Clinical Research, communication, community, Community Leadership Awards, Diversity Award, Dwania Peele, Entertainment Award, family, Flowers aren't enough, Four Brothers, Frontier Canada Inc, Future Prospects, g987, Girls on the Rise, Grace Nakajje, Grace Works Initiative, Health Science, HSBC Canada, Huffington Post, Humanitarian Ambassador Award, Ice Princess, Imo State Nigeria, In the Loop, Israeli Defense Forces, IWAA, IWAA Volunteer Award, JAAMM Idol, Jamaica, Jane and Finch, Janet S. Fearon, Jessica Ama Oppong, Joy Foster, JYI, K-Kids Club, Kemi Amusan, Kim Cattrall, Kingston, Kiwanis Club, Ladies on the Rise, leadership, Let's Talk Science, Lifetime Achiever 2016, Madam Global, Magna Carta Canada, Mama Ivy, Manesha Annie Persaud, Marcia Brown, Mark Walberg, Media Award, Men of Distinction, motivational speaker, Naomi Ackerman, Nigeria, Nina Hallie Dixon, non profit, Out and Up, Parents Curtain Call Please, Positive Impact Award, Premier of Ontario, Princess Margaret Hospital, recording artist, Relationships 101, Role Model Award, Ryerson University, Salina Khan, smile, Sophia Findlay, Stella Ebere Opara, Sway, talk show host, The Advot, The Gleaner Company, The Globe and Mail, The Jamaica Observer, The Peel District School Board, The Toronto Star, Toronto District School Board, Toronto General Hospital, TRUST15, Tylaine Duggan, Tyrese Gibson, UHN, UN Women Canada National Committee, University of Toronto, UNWNCC, View Points, Woman of Distinction Award, Women in Business Award, Youth Day, Youth Leadership Award, Yvette Thakurdial

Jul 21 2015

If It Doesn't Spread, It's Dead

selfy photo

I recently attended a meetup at Ryerson University, in their Transmedia Zone.  It was a fantastic evening of discussion and debate about content, media, and how the platforms we are using to communicate – social media, Youtube, The Internet itself – are changing our ideas around production and consumption of content, and even ownership of media.

One idea that came up was the idea that media, or content (we were primarily discussing video but it could as easily have been a discussion of any kind of media), is no longer something that we just consume.  It is something that we produce and in fact, it is a way we communicate as much as anything else.

We express our identities, our thoughts, and our ideas in media, as media.  We speak “video”.  And for those who don’t create their own, from scratch, we share what others have produced, as a kind of shorthand for what we want to say.  When I share a captioned photo on Facebook, or content created by a brand like Coke or Red Bull, I am speaking volumes about who I am, what “tribe” I belong to.

Where does content marketing fit in?

I stared to think about what role content marketing plays in this content-sharing-as-communication ecosystem, and why it is so important for business.  To define what I mean by content marketing, have a read of this article, or download a handy infographic here.  Content Marketing is a system in which a business uses content, not advertising, to generate and nurture leads for their business, build trust with their customers, and get found online.

I encounter an objection again and again when I work with clients who are-shall we say-not digital natives, when we get around to a content marketing discussion.  The objection goes something like this: “I am a private person; I don’t want to put myself out there in social media, or by blogging…I’m sure no one wants to hear what I had for lunch.  Plus, I am not willing to give away all my secrets in a blog!  If people want to get my help, they’ll have to hire me!”

That is kind of like moving to France and refusing to speak French.   Digital Media is communication tool, and content is a language that, as a business, you can’t NOT speak.  The best way to get your brand out there is to use media – video, photography, blogging, graphics – to communicate with your customers, and in fact to use media that they will want to share.  To use what Henry Jenkins calls “spreadable media”.

Henry Jenkins: Spreadable Media

This video, titled Spreadable content makes the consumer king, is an episode from Pull: How Technology is Changing the Conversation.  IT was produced by TVO and Q Media and it is taken from  a discussion I had with Jenkins in 2013.

Spreadable media is the best reason I can think of to generate content marketing for your business.  It is how you leverage your existing customers and followers as marketers, giving them the media they need to spread your message for you.

Jenkins also speaks in this interview about the new digital divide, that he calls the participation gap.  He talks about kids in schools who may not have access to skills and opportunities, but it just as effectively applies to business people who don’t have the skills, the training or worse, the willingness to participate in this new language of identity and brands, the language of content.

As Jenkins says: if it doesn’t spread, its dead.  Creating high value, sharable content that your customers can use is the best way to close that participation gap.

Christine McGlade is a Business Analyst, Content Strategist, and Usability Consultant.  With over 25 years experience in the media business, Christine helps small business, social enterprise, and Not for Profits how to leverage the power of the Internet to grow their business.  Learn more about Christine at analyticalengine.ca

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Christine McGlade · Tagged: Analytical Engine, blogging, business, Christine McGlade, Coke, communicate, content, content marketing, Content strategy, conversation, cutomer, dead, digital divide, digital media, France, French, graphic, Henry Jenkins, infographic, internet, media, media ownership, photography, Q Media, Red Bull, Ryerson University, social media, spread, Spreadable Media, tehnology, Transmedia Zone, tribe, TVO, Video, YouTube

Oct 01 2014

ELIZAVETA DORINSKAYA: Canadian Small Business Woman of the Month of September 2014

Elizaveta

Elizaveta immigrated to Canada 4 years ago from Russia, right after high school when she was 17 years old. Her family is still in her home country, but her mom visits. When she came to Toronto she got accepted into George Brown College, where she chose Business Administration program. Courtesy to her wonderful professors, with whom she still keep in touch, she fell in love with marketing. She graduated from the program, specializing in marketing and decided to continue her education. Currently, she is a 45h year BBA/marketing student at Ryerson University. She really loves marketing and thinks that no business can exist and develop without it. Fortunately, everybody in CeelDeel understands the importance of marketing and every single member of the team is involved in it.  They value corporate culture and our CEO frequently assigns “readings” for the team which is usually an inspiring business book written by successful entrepreneurs.

Eizaveta is a shareholder of the company called CeelDeel and is very passionate about it.  CeelDeel is a Toronto-based start up company. It is a consumer network, which helps people to find service professionals in their area. Users simply need to submit a “shout” (request for service) and all businesses at once will be contacted and be able to respond to this need. Users don’t need to search the web, just from one website to another, look through the numerous ads and all the clutter.  Shouting on CeelDeel lets you make your request without wasting your valuable time by contacting them one by one.   Let the businesses that are ready to help you know that you need them.   Let these businesses offer you the best price and the best service. And, by the way, It is completely free for consumers!
At the same time CeelDeel helps business owners to save their time and money on advertising. We know that advertising is expensive and we want business owners to say: “Good Bye!” to old, traditional marketing, such as flyers that go to trash or emails that consumers associate with spam! We offer a new, effective way to market your business, make your advertising targeted directly to those consumers, who need you! Creating a business account is absolutely FREE!When you create a business profile on CeelDeel, you will be automatically indexed by search engines and added to our platform where you can start reading the shouts that consumers are submitting  and you will be able to increase your online exposure through our platform.
Our Q & A with Elizaveta
*What inspires you?
There are different things that inspire me every day. Inspiration can be found everywhere- from your favourite music or a smile from a stranger that you met on your way to work. However above all of that, my inspiration comes from my team! I work with wonderful people, very enthusiastic professionals, who believe in our company and its success! We share our thoughts and ideas, encourage each other and celebrate happy moments of our lives! All of us think that team building is very important to develop efficiency and effectiveness in achieving a common goal.Therefore, we frequently get together to relax, forget about work-related issues and have some fun.
*As a small business owner, what achievements make you most proud?
I’m proud that I became a member of this company at the age of 20. I believe that joining this company was one of the best opportunities that I got in this life so far, and I’m very happy that I was brave enough to take it. I know that I will do everything possible (and I believe that “If you can dream it, you can do it!”) to make this company successful, because I see how hard everybody in my team is working and I want all of us to get rewarded.

*What advice would you give to other aspiring small business owners?

The best advice I can give to other small business women is to be brave, be focused on what you are doing (don’t just jump at every opportunity that comes across), do what you love (it’s your business, better fall in love with it!), know what you do (every aspect of your business!) AND NEVER EVER be afraid to ask for advice if you don’t know something!
*What new things can we look forward to from your business in the upcoming year?
We are anticipating to launch our website in the next month (currently we are only subscribing customers and businesses to our temporarily website in order to make sure that there are enough people interested in our business idea). We are now in the last stage of development, trying to make sure that there are no bugs, issues or mistakes that can frustrated our users. It takes a lot of time and effort, since our website has a smart program that automatically understands consumer’s wants and needs in any way they decide to phrase them. Therefore, our biggest upcoming milestone is the launch of an actual website.
After that, we hope to expand our business further into Canada and let people from outside of Toronto to enjoy the benefits of CeelDeel.

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: business, Business Administration, business development, business owners, Business Woman, Canadian Small Business Women, CeelDeel, CEO, Elizaveta Dorinskaya, entrepreneur, George Brown College, marketing, Russia, Ryerson University, small business, small business development, Toronto

Jun 01 2013

JESSICA ALEX – CANADIAN SMALL BUSINESS WOMAN OF THE MONTH OF MAY 2013

Jessica A

At the age of 20, Jessica Alex (Jessica Cobran) sat down and started writing what would become her first children’s book, “What If the World Had No Colour?” The idea to write this book came just a few months after she decided to put her first company Urban Voice (a free publication she started at the age of 17) aside to focus on her other goals, which included finishing her undergraduate degree.

After transferring from Ryerson University (Toronto) to Concordia University (Montreal) she finished her Bachelors of Arts with a Joint Specialization in Sociology and Anthropology. From there she decided to move back to Toronto, unsure of what her next step would be. She decided to get back to what she loved most: writing. The summer of 2012 saw Alex go through a writing frenzy. She also went through all her old materials including her story, “What If the World Had No Colour?” and realized that this story was worth publishing. After spending some time during her summer researching details on how to get her book published, she decided to attend a networking event.

That’s where Jessica Alex says she met a fellow author Darren Hogarth who planted a seed. He told her, if she had the entrepreneurial spirit she should try self-publishing; if not, she could try publishing the traditional way. She knew without a doubt that she always has had an entrepreneurial spirit. So from there she shifted her research from getting published to starting her own publishing company. She frequented bookstores and tried picking the brains of managers from the children’s book section.

After weighing all the pros and cons of starting her own publishing company and finding the perfect name for it, she went ahead and registered Upon A Star Books Inc., a publishing company geared toward publishing children’s books that are educational and inspirational.

Her first publication is both educational and inspirational as it teaches children to play with one another no matter what their ethnicity and cultural background is; but also to love themselves the way they were created.

Within a few months, she has sold 90 books mostly through word of mouth. Her main goal at this point is continuing to get media coverage for her debut book and getting her books into local bookstores.

Now after just turning 25, she has also made a commitment to work with local charities and non-profit organizations by supporting them during events that she attends. Giving back in some shape or form is something that has been important to her, and something that she wishes to continue doing.

Q&A with Jessica Alex

What inspires you?

Working hard, and seeing the fruits of my labour. I’ve never been someone who can sit at home and do nothing. I have to constantly keep busy, whether it is work, school, volunteering or running my own business.

As a small business owner, what achievements make you most proud?

When I decided to publish this book, I said from the very beginning, as long as one child reads my book, and understands the message I would be happy. Cliché I know, but it was honestly how I felt. So I had my company launch in October 2012, and at least 20 people preordered my book. That gave me a lot of confidence.

I recently attended a book reading with a class of grade three children, and they came up to me afterwards to tell me how much they liked my book and the pictures I drew. We had a discussion about the moral of my story. They also asked me to sign their lunch bags, which I thought was so adorable!

What advice would you give to other aspiring small business owners?

Start small, and manage your expectations. If you are going out on your own, it usually means that you are passionate about what you are doing, and believe in the product you are selling. However, sometimes it takes others a while to also believe in your vision as well.

I also believe it is a good idea to work at another job until your business takes off. Currently I work at a full-time job. It’s hard work juggling the two at times, however, with my full-time job I know that I am getting paid every two weeks, and I use part of my income to fund my business activities.

Another piece of advice I can give is that it is important to network and “social” network. Attend as many events as you can, especially if it relates to your field, and always have a business card handy. You never know whom you will meet. Social media and networking on social media outlets is very important as well.

I would also say do your research, and never stop reading up on your industry to keep up to date. Last but not least, have a plan B (and even up to Z). Things may not always go your way, but it is how you recover that can make or break your business.

What new things can we look forward to from your business in the upcoming year?

I have a few more books upcoming this year. The first one will be a follow-up to “What If the World Had No Colour?” I am also looking to put together workshops for children and pre-teens.

For more information on Jessica Alex and her company visit www.uponastarbooks.ca or follow @UponAStarBooks on Twitter and “Like” her on Facebook.

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: Author, Canadian Small Business Women, Concordia University, Darren Hogarth, Female Author, Jessica Alex, nee Jessica Cobran, Ryerson University, Upon A Star Books Inc, Urban Voice, What If the World Had No Colour, Young Author

  • Home
  • About
  • Contact
  • Privacy Policy
  • Login

© Copyright 2012 Canadian Small Business Women · All Rights Reserved

%d