We’ve talked about this before, the importance of clearly communicating your message. What is your message? What is at the very heart, the very “C.O.R.E” of your business? I think it’s a topic that bears repeating because by taking the time to really understand what your main purpose is, you will then be better able to communicate it to the world. If, as I believe, “content is everything” then you must take the time to create good content, whether for your website, for blogging purposes, for advertising and for all of your social media accounts. Be clear about your message, only share great content and then you’ll generate the type of business you desire.
What is C.O.R.E. content? It’s material that is Current, Original, Relevant and Engaging. It’s content that you’ve taken time to carefully craft. Using my “ten words or less” approach, you’ve thought about how best to describe your business in ten words or less to create a business tagline and you are now engaged in creating all of your other business content around supporting your main message. By remaining current, you are actively engaged in updating your website and social media messaging regularly. As much as possible, your material should be original, whether you write it yourself or hire a ghost-writer, it’s content that reflects your brand and your messaging, not that of someone else. Relevant content is important for obvious reasons but also because you don’t want to get “kicked to the SPAM filter” because people are fed up with seeing posts about babies and puppies from you when your business is actually selling pop sockets or home staging services. That said – it is still sometimes possible to make certain content engaging and relevant to your business by asking people to comment or reflect upon your postings in a way that links back to your business. As an example, I recently shared a post that was about babies and puppies but asked my followers to caption the picture (words are my business after all) and offered a coffee card gift prize for the best caption as an incentive.
You might have the best product or service in the world but if you don’t create great content to help share your message, it’s never going to sell. Spelling counts, grammar counts, and using just the right amount of words to describe your business or service really does matter. You have between 10 – 30 seconds on a website to make a good impression. Be clear about your C.O.R.E. message because content really is everything!
As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed? Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.
Sheralyn Roman B.A., B.Ed.
Writing Right For You
Communications Strategies that help you GET TO THE POINT!