Operating your own small business is a daily challenge. Writing about it, for some people, is even more so. My advice to small business owners who are looking to start their own blog is to star in their own blog. That statement however, comes with a couple of caveats: Don’t do it to often and don’t get too personal when you do.
If you own and operate a small business you know what goes into it. Often it’s a herculean effort involving long days (and nights!) and plenty of weekends too. You are passionate about what you do otherwise you wouldn’t do it. So why not share some of that passion with the world? The easiest place to start a blog (and we’ve talked about this before) is with you. Spend your first few blogs addressing the “who, what, where, why and how” of what you do. It’s ok to share your personal story. Perhaps you were motivated to start your business from a deeply personal place or as the result of an experience you had. For example, I recently wrote and published a children’s book about allergies that was a direct result of the experiences we have had with my own daughter. You can bet that in my blogs I will be sharing some of those experiences to create a relatable story for my intended target audience.
You don’t have to share the specifics but you can talk about why you do what you do and why you are passionate about it. Adding a personal touch or two to your blogs humanizes your product or service and helps people to understand your motivation. Even incorporating a “stock” kind of sentence or phrase that opens or closes each blog, one that is written from the heart (but which also relates to your business) is a great way to create continuity between blogs and to connect with customers on a more meaningful level.
The trick to this whole process is finding a balance. Like Momma used to say “all things in moderation.” Sharing your story and “starring” in your blog is about including some relevant facts about yourself, or sharing insightful & humorous stories about your experiences, while still making sure that everything you do links back to the product or service you offer. The blogs are about you but not ALL about you. Share your story while making sure to leave out the really gory and personal bits. Unless you’re a divorce mediation specialist for example, we don’t need to hear your bitter divorce story. So find a way to get personal, without getting too personal! Finding an audience that can relate to you on a personal level can help grow your business!
As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed? Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.
Sheralyn Roman B.A., B.Ed.
Writing Right For You
Communications Strategies that help you GET TO THE POINT!