Strategist Archives - Canadian Small Business Women

After reading the recent article “Is Social Media Worth It For Small Businesses?” on Forbes.com, I realized that one of the reasons small businesses are disappointed with their social media hires is because they don’t know the roles and skills required to set themselves up for success on social media.

In the 15 years I have been dedicating my practice to helping businesses expand their online presence and (in the last 6 years) growth utilizing social media, I have heard business owners and top-level executives say “I need a social media person”. To me, this affirmation equates to saying “I need doctor” and once you’ve said it, chances are you will need a specialist. It’s the same with social media.

Social Media as a tool for growth

Unlike large organizations who typically have a social media (senior) manager and 1) with multiple direct reports or 2) agencies who manage specific areas of social media, small and medium organization are left to hire a jack-of-all trades who scramble to do EVERYTHING on social media.

Let me back up a little… Although a lot of young people hold Social Media positions, the top level positions are usually given to more seasoned marketing or digital professionals because although social media is about Facebook and Twitter, and blogs and Instagram, it’s also and primarily about business and strategic thinking. Now that the wonders of social media have spread to the world of business, engaging on social media has become a necessity for survival. And your business needs to jump on that bandwagon before your competitors overtake you!

Social media allows you to respond to your customers’ wants and needs immediately. You can boost sales, and people will be more receptive to your message. And let’s not leave out the most important fact of all: your competition is already there.

So, how do you build a solid team while maintaining cost-effectiveness?

You must have a business-focused social media professional come and do a diagnostic of your needs. Whether your company is just launching or is already in business, our program is designed to support you and help grow your online presence.

Identify and define roles

By identifying the roles and skills it takes to make your business successful, you will better reach out to the right people and organize their time based on needs and objectives. Below are some of the primary social media roles and skills that will get you going fast.

Strategist: A strategist, pretty much like all strategists in every industry, researches, benchmarks, and creates a plan and tactics. The strategy, when done well, identifies opportunities for growth and for It also determines how and where to invest to meet business objectives. A social media strategist is no different.
Project coordinator/manager: A project coordinator is someone who will keep you on budget, on time, and within scope. A fabulous project manager will also identify opportunities along the way and allow you to expand your reach and objectives. Hiring a part-time social media project manager is the key to your success.
Content producer: Online content can be blogs, videos, Facebook updates, Tweets, Instagram and Pinterest pictures or even YouTube videos. There is a plethora of types of content and platforms ranging from real-time to scheduled, from on the go to scripted, and from organic to paid. The importance of content is to identify your objectives and build a strategy around them.
Community manager: A true community manager builds and grows online An online community is a virtual community whose members interact with each other primarily via the Internet (Facebook, Twitter, Blogs, Forums, etc.). Those who wish to be a part of an online community usually have to become a member via a specific site and necessarily need an internet connection.

I will explore other roles and skills in an upcoming blog post.

Why are online communities important for businesses?

Being a member of online communities for businesses and continually establishing and maintaining online relationships is critical to the success of your business. With the extreme popularity of social media, many people are excited about interacting and developing relationships with others whom they feel they can trust and who they consider experts in their industry.

At the heart of your success is the human element. Once people get to know you, and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.

Karima-Catherine is the co-founder of Red Dot Digital, a digital agency that strives to deliver top-notch solutions to various clients. Red Dot Digital drives real, meaningful, quantifiable business outcomes for companies. Karima-Catherine is also the co-moderator of #MMchat, a Twitter weekly forum which focuses on business, marketing and social media.

Connect with Karima-Catherine:

karima@reddotdigital.net

Website, Twitter, LinkedIn, Pinterest

Tania DeSa is a Personal Branding Strategist, Leadership Coach and Corporate Trainer whose mission is to inspire professionals to own their awesomeness to be seen and heard in any community. She inspires professionals to see themselves differently then kick up their communication style to add value and achieve results- in business and in life. www.taniadesa.com

Tania draws from intercultural experiences of traveling to over 70 countries and living, studying and working in Australia, Japan, Hungary, Spain, China and Switzerland. She holds an International MBA from ESADE Business School in Spain and Peking University in China, Honors Bachelor of Business Administration from Wilfrid Laurier University in Canada. She is a professionally trained coach from the Coaches Training Institute(CTI).

Tania has thrived in corporate sales and marketing management roles within the healthcare industry in such companies as Pfizer, GlaxoSmithKline, Medtronic, Ecolab, Johnson & Johnson and has led strategic discussions at the World Health Organization in Switzerland. Tania’s unique presentation style is a high energy collaborative one where she asks powerful questions, offers strategic frameworks and brings in real life stories to engage, educate and enlighten participants.

Tania offers customized corporate training programs in the area of Leadership Communication, such as:

Powerful Presenting: Empowering managers to enhance their presentation style and content in order to influence and persuade to achieve results. Ideal for marketing, sales, cross functional teams, R&D and management.
Leveraging your Personal Brand to Win: Inspiring employees to discover their strengths and learn how to maximize them to perform better, gain fulfillment in their work and create lasting impact. Ideal for new employees, teams, female leadership development and management.
Champion Building- How to create raving fans & long term partners: Learning how to create strong partners & key opinion leaders to champion messages and help launch campaigns/new products in order to catapult sales growth. Ideal for sales, marketing, communications, PR & investor relations, and management.

Formats: Multimodal training programs with blend of group workshops and one on one coaching. Ideal as a lunch and learn series, rotational program/development program course, team retreats, talent pipeline development and executive training.

Our Q & A with Tania DeSa

*What inspires you?

People who are creating change in their world in a small way that’s having a big impact. Witnessing random acts of kindness and connection ( in the bus, grocery store or elevators). It’s inspiring to see people recognize their greatness and then act from it- it reminds me whats possible.

*As a small business owner, what achievements make you most proud?

I’m most proud of consistently extending my comfort zone and its always lead to awesome results when I have. First, leaving a very comfortable corporate life in Europe to repatriate to Toronto and start up a new business from scratch ( and to grow myself daily as a result). Second, starting before I felt totally ready- having the guts to make bold requests and pitch to big clients before I felt 110% ready. This year, its already led to running corporate training in the UK, leading workshops in San Francisco and planning a speaking tour in India. I encourage myself to step over fear more often as its a huge part of being an entrepreneur.

*What advice would you give to other aspiring small business owners?

As Jim Rohn says” You are the average of the 5 people you hang around with most.”

Consciously seek out and develop your A Team- a community of cheerleaders and supporters, accountability partners, collaborators, mentors and employees. Invest in your own personal growth and development- I continually invest in coaching, online programs, attending conferences because I find people and resources to help me achieve my wildest goals. And community feels good!

*What new things can we look forward to from your business in the upcoming year?

I’m on a mission to help professionals see themselves differently and then kick up their communication style ( personal brand, presentation skills & leadership style) so that they can add value and achieve results- in business and life. I’m committed to taking this message globally and helping as many people take action as I possibly can. I’ll be running worskhops & webinars for small- large businesses to motivate their teams to take leadership to the next level and by early next year I’ll be heading to India to spread the message there too.

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