Nov 02 2017

Small Business Seminar: GTA East

Small Business Made Easy – Technology & Marketing Tips for 2018

As entrepreneurs, we are always seeking ways to streamline our processes. What better way to do so than to rely on technology? We will provide tools that will make your marketing and business operating lives much easier in 2018.

Why be a guest?

You will get full access to all our vendors/exhibitors who will provide valuable information to assist with building your business and easing the burden.
You will also get free downloads, hard copy workbooks, and reference books.
Full access to two 2 hour workshops
Lunch
Swag Bag
Exclusive discount to CSBW items

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AGENDA

8:30am : Registration Begins and open networking

10:00am – 12pm: Workshop I

How to Master Social Media Engagement in 15 Minutes a Day

Step Up Your Facebook & Instagram game to reach new customers with a pain free strategy. Includes the Social Media Marketing Workbook: How to Master Engagement in 15 Minutes a Day

12pm – 2pm: Lunch and Networking

2pm – 4pm: Workshop II

Leveraging Mobile Technology for Small Businesses

– Strategies, Tools and Techniques to Acquire & Retain Users

Mobile apps have been a key element for many disrupting business models, and it’s no surprise more and more startups are relying on it to build their businesses. However, with so many apps out there, you’ll have to be smart about yours to make sure it doesn’t end up on the Apple Store graveyard. From tech trends and user behaviour to marketing strategies and tools, learn all you need to overcome the app startup’s biggest challenges: to acquire, retain and convert users.

5pm: Event Closed

Interested in being a Sponsor?

Get access to over 150 small business women who are seeking tools and advice to grow their business. Sponsoring our event provides you with not only in person access to all our guests, but also visibility on all our social media channels, websites, and mailing lists. Your business will be seen by over 20k people!! Email us at info@canadiansmallbusinesswomen.ca for more details.

SponsorshipPackage_CSBW 2018

Interested in being a Vendor/Exhibitor?

ONLY 10 SPOTS AVAILABLE AT THIS EVENT

APPROVED VENDOR LIST

Arbonne

CCV Insurance and Financial

Empowerpreneur Books

Canada Business Ontario

Office of the Privacy Commissioner of Canada

The Village Hive

Embrace Your Destiny

Bell Canada

Guarano

Get’er Done Marketing

Get exclusivity in your area of expertise!
Full access to all workshops
Full access to all guests
Lunch
Swag bag
You will also get free downloads, hard copy workbooks and reference books.
Business name listed in the program
Business name listed on the event website

Vendor cost: $300 + HST

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May 12 2016

15 free or low cost marketing ideas for small businesses

1) Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number.

2) Business cards: leave them everywhere and hand them out to everyone!

3) E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events.

4) Business webpage: keep your website and social media pages up to date and fresh. Your customers need to see that you are active within your business.

5) YouTube: create a video of your product or service, post the YouTube link of your video on all your social media accounts and on both your blog and business site.

6) Stay connected: keep in touch with your clients by sending them a hand written thank you card and attach a coupon.

7) Loyalty: reward your loyal customers with, for example, a 20 per cent off discount for their next purchase. Do not assume customers will keep coming back, acknowledge them and show them that you value their commitment to your business.

8) Go old school: print out pamphlets, brochures or flyers and go door to door in your community and hand them out. You could also leave them on the windshield of cars in a full parking lot at a local mall.

9) Get listed on directories: both Google and Bing offer free listings for local businesses.

10) Vendors: speak with the vendors from whom you buy products or services from and ask them if they know of any other businesses that could use your products or services. Also, check to see if they have a bulletin board where you can display your business card and ask to place yours up!

11) Offer to be a speaker: often volunteer organizations, industry conferences and local business groups are looking for guest speakers for their meetings. This will help you and your business gain contacts, name recognition and publicity.

12) Product or services: it does not matter what you are trying to sell, get out there, hand out sample size products and show off your work. This will help potential customers get a feel for your company and give them a chance to see what you have to offer.

13) On the go marketing: if you use a car or truck for your business ensure that your business name, logo and contact information are painted on the vehicle. For a less costly alternative use magnetic signs and place them on the vehicle.

14) Contest: run a contents through your business website or on Facebook. Ensure that the prize is desirable and that it relates to your business. Example: a coupon offering 40 per cent off a service from your business or a gift bag full of sample size products. *Note: this will also create traffic on your business website and social media sites, along with helping you gain more followers*

15) Community events: a fund raiser, festival or even a family day event, ensure you get out there and offer or donate your services/products to events within your community. This is a great way to get your brand out there and help you better connect with potential clients/customers in your area.

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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