Canadian Small Business Women

Connection, Synergy, Community

Is Your Website A Selling Machine?

WITPOYW
Why do you have a website? Because everyone else does is not the answer.
The purpose of any good website is to keep visitors coming back, capture leads and turn these leads into sales. By making your website a hub of information on your business, your products and/or services – show you are credible. If I’m looking for that gizmo that you sell, I should find it with all the information that will help me make a decision to buy from you. What leads me to buy from you is the fact that:
1. I know more about your business
2. I know the service that you will provide once I am a customer
3. Because of the amount of other information you have provided via your blog and product information etc, I know that you are a professional that likes to
    help people
4. I know you have a list of satisfied customers from the testimonials listed
All of this is on your website and makes me want to purchase from you despite the price, and despite the 20% off offered by the competition.
Is your website offering enough information to help your visitors come to a buying decision?
Does Your Website Have These 3 Keys Factors
1. Your website provides helpful and useful information
2. You show credibility through your knowledge
3. You show trustworthiness with testimonials
Do a quick overview of your website and ensure that these key factors are prominent.
Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

Make Your Website Work For You

MYWWFU

Having a website is not enough anymore. You want a website to increase leads and increase sales. On a periodic basis take stock of your website and start optimizing.

1. Optimize pages

Do all your pages have a call to action? Lead visitors to perform the actions you want. Are all your pages search engine optimized? Use keyword friendly URL’s and ensure you are using the right keywords on the page.  Do you have share buttons on your pages to increase engagement? Encourage visitors to share your content on their social media networks.

2. Optimize Content

What pages have the most traffic? How can you create related content?

What pages have the least traffic? How can you make it a traffic magnet?

What pages have high bounce rates? How can you make it more sticky?

3. Optimize Marketing

Are you running online and offline marketing campaigns? If not get started.

What campaigns are working? How can you duplicate the process?

What campaigns are not working? Do you need to scrap it or can you improve it?

The easiest way to keep content fresh and to regularly update your website is to blog. Awesome content will keep visitors coming back and frequent blog posts will keep search engines coming back.

Many people may let finding new content be a barrier to blogging. For some industries it may seem impossible. The easiest way to start blogging is to answer every question you have ever been asked by a client. Brainstorm every question you have been asked about your business, industry, products you use, your process, your services, your guarantee etc. and answer it. Create a blog post that answers each question.

Keep optimizing your pages and blogging and watch the leads and sales increase.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.