Picture this, you’ve been in business for a few years and you feel it’s time to position yourself for further growth but you don’t know where to start. Even worse, you’re noticing your competitors in the news and on social media, and bloggers and influencers are talking about them as if they are all the rage.
Or perhaps, you’ve created your dream business, you’re excited about serving your target market and you’re eager to let them know that you’re not just here, you’re the best in the market, and yes, they should choose you! But how do you get noticed when your competitors seem to always get the publicity? They have the media mentions, they are the talk of the town and they are drowning you out and driving you crazy.
Chances are, they have hired a public relations (PR) firm to tailor strategies to speak about their brand, products or services. But never fear, you too can get in on the action. The key to getting started on your goal is hiring a firm whose focus is on curating laser-like tactics that are geared towards sculpting your image. This company would ensure that it accentuates the positive buzz-worthy happenings in your business, reaching your key demographics and media outlets that serve as their main touchpoints.
When done right, PR is one of the most powerful tools that you can use for creating visibility and turning passion into profits. The effectiveness of any campaign with proper brand messaging is based on its repetition and proliferation across various media outlets, through the right influencers, and, of course, at the right time. The good news? A PR firm is ready to get you started.
There are several reasons you should hire a PR firm, and here are a few of them to get you started:
We Bring the Thunder
Not sure how to best represent your company? Need to conduct market research? Are you unsure about the main messages that you would like to communicate about your product or service? Not sure what media channels to use and how to put your best foot forward with owned media – your website and social media channels? A PR firm offers a fresh external perspective to find the answers to all these and more. Deciding what you want to communicate about your business and how you want to communicate it is of paramount importance to your success. A PR firm has the team to bring brainstorming power to get you hand-picked solutions that work – after all, you need brand awareness to build a demand for your product or services. There is more to communication than meets the eye, and the right PR firm can help you craft your message to make it irresistible. Then you’ll be on your way to more publicity and more profits.
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We’re Your Gladiators
We are your fighters. We’re experts in the business arena and we will wage war to get you the results you need to create long term value. We strategise, we go for the jugular to execute, and we make it look good. As gladiators, your PR team lives and breathes communication. That means we are highly skilled at curating campaigns that feature your key selling points and brand messaging. Not only that, PR agencies are highly skilled at media relations, meaning they have well-established relationships they have fostered over time with top tier media outlets, industry spokespersons, and potential investors. They know how to get your messages published via the most appropriate media outlets to connect with your target market where they live, work and play (think magazines, newspapers, TV, radio shows, high profile websites, blogs, and podcasts). A huge bonus in hiring a PR firm, too, is that the teams are typically made up of professionals at various levels of their career – from the intern to the veteran journalist or corporate communications specialist with accolades under their belt. Cue meme mastery or journalistic skills which gives them an insider perspective on what makes a compelling brand story, or a newsworthy angle that will have your audience clamouring for more of your content.
Visual Ninjas? We’re all That and More
There’s something inherently visceral about arresting visuals that pull you in – the power of the right colour combinations and just that perfect pop. It creates a lasting first impression. Visual content marketing continues to play a huge role in creating buzz about your business. Think about it, statistics show that people remember about 80% of what they see, and 30% of what they read. Your audience is most likely to form their first impression in about 50 milliseconds, and it’s estimated that posts with images garner 650% higher engagement than posts with only text. That said PR firms specialize in telling powerful stories to connect with your audience. From social media graphics, to gifs, posters, infographics, ads, videos, that can enhance your connectivity with your audience, your visual ninjas get it done with stealthy precision.
Monitoring your results is just as important as getting the message out about your business, after all, how else will you measure the success of your campaign? Media Monitoring is the process of reading, listening, checking and recording the coverage that comes through your PR outreach efforts – whether through traditional media (print and broadcast) – online or social media. PR agencies subscribe to various media monitoring channels and contact databases that other organizations don’t use, but can tap into once they forge a partnership. That way, the monitoring process is automated and allows you to continuously scan various platforms more efficiently and at a much quicker pace. Was your story picked up? Was it ever shared on other channels/outlets? What was the reach of the outlet that published it? These important questions are answered through effective media monitoring, and the results can help you to improve on messaging, gain market intelligence, understand which influencers are having the most impact on your brand, and gauge how you plan media outreach for further campaigns.
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So there you have it – proof that a PR agency brings several benefits to the table. Defining your key messaging and reaching your target audience are important ways to get started. With the right tactics, your PR gladiators will deliver added value and build long-term relationships with the key media outlets and influencers that share your brand stories. And, of course, monitoring those results will help you determine the success of your campaign and to figure out whether to ramp up your current PR machinery or to finetune your message for the best results. PR firms are flexible with various budget-friendly packages and payment options to get you started on your journey to more publicity and profits, so don’t be hesitant to reach out.
Kimesha is the CEO of Oasis Integrated Communications. She’s a seasoned PR professional with a passion for crafting meaningful stories that connect to people. An eternal optimist who thrives on perfecting solutions that marry creative brand experience with consumer engagement, she believes in tapping into the core values of a company and tailoring strategies that share their narrative and find affinity. Her experience spans public relations, corporate communications, marketing, social media and advertising across a range of industries. She has executed projects in Toronto, New York, and Jamaica where she has deftly managed some of the foremost brands across North America and the Caribbean.