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Mar 24 2017

Setting up a Craft Booth

How you booth is set-up can have an impact on your sales. It’s what makes a customers “stop and look” or “keep on walking”.   Remember you only have 3-5 seconds to grab your customer’s attention.
Colour:
Choose a colour that makes your display pop. Sometimes your products may have enough colour and a simple black table cloth will work perfect. For example, the photo on the left uses red to draw you in to the products, while the photo on the right uses black to guide you into the product.
 
Levels:
Include levels in your display to draw visitors to your booth. From a distance your booth may look empty if all your products are lying flat on the table. Tilt or position your products to face the customer.
 
Signage:
Customers will admire from a far. Be sure to include a banner or sign showing your business name and what you make. Prices are important, be sure to price your products, it may be a ‘turn off’ if customers always have to ask ‘how much’. This is especially helpful when you may be busy with another customer.

Display Bins:
Get creative – baskets, coloured bowls, vintage materials, racks and bins.  There are so many inexpensive creative ways to display your products.
The biggest tip about your display is practice.  Demo it in your home and take pictures.  At the end of the show, remember to pack your display neatly so it’s ready for the next show.
Happy Crafting.

Jacqueline Hunter is the Director at Craftadian. In addition to hosting annual Craftadian Handmade Markets, Jacqueline is a resource for Handmade Business owners by offering online courses, work shops and support. She showcases, supports and promotes Canadian artists, artisans and designers.

Connect with Jacqueline

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Written by Dwania Peele · Categorized: Jacqueline Hunter · Tagged: colour, craft booth, Craftadian, creative, Jacqueline Hunter, levels, position, signage, standout, stop and look

Feb 24 2017

8 Creative Ways to Build a Mailing List

Do you send a newsletter for your business? A newsletter can be an easy way to inform your customers and potential customers of a new product, a sale, an event or just another way to showcase your expertise. Here are 8 Creative ways to build your mailing list.

  1. Add it to your website or blog: Most mailing list generators (we use mail chimp) have a widget that you can easily add to your website. This has been the most popular way new visitors have subscribed to our mailing list.
  2. Host a giveaway or contest: Whether it’s online or at a trade show a giveaway or contest is a fun way to build your mailing list.
  3. Have a mailing list or guest book: At trade shows in particular have a mailing list or guest book in the corner of your table. Interested potential customers may add their name to learn more about you.
  4. Ask for it: While closing a sale ask the new customer for their email address. You can also use this to follow-up with your customer.
  5. Add it to your facebook page: An easy to use app can be added to your facebook fan pages.
  6. May I?: When a new customer inquires, it’s okay to ask them if you may add them to your mailing list.
  7. Post in on Facebook: Once in a while, pose the question on your facebook page – Have you subscribed to our mailing list (link)?
  8. Tweet about it: Tweet it – Have you subscribed to our mailing list (link)?

Jacqueline Hunter is the Director at Craftadian. In addition to hosting annual Craftadian Handmade Markets, Jacqueline is a resource for Handmade Business owners by offering online courses, work shops and support. She showcases, supports and promotes Canadian artists, artisans and designers.

Connect with Jacqueline

Website / Facebook / Instagram / Twitter / Email

Share this:

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
  • Reddit
  • Email

Written by Dwania Peele · Categorized: Jacqueline Hunter · Tagged: 8 ways, blog, contests, creative, giveaway, guest book, mailing list, social media, tweet, Twitter, website

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